Facebook celebrated it's 6th birthday on February 4th and it got me curious about its chart and the chart of its founder, Mark Zuckerberg. I still get a huge thrill when the astrology chart of a person, event, or company so compellingly represents the essence of its owner, especially at first glance. Facebook's chart is seems to be no exception.
Facebook's mission stat
The core identity of Facebook's natal Sun is about Individuals (Aquarius) uniting (Neptune). Individuals are sharing the things that make them individuals: photos, thoughts, experiences, in a seamless way, with no apparent boundary (Neptune) between them and everyone else in the collective community. The Internet itself is an Aquarian dream, technology enabling community, so it's a perfect medium for this kind of mission. Neptune also adds a fluidity to the identity: constantly evolving and morphing, although Neptune's presence on the Sun can indicate a vulnerability to shifting and adapting to its environment so much that it's hard to tell what it really IS. Neptune can add a nebulous quality that can make it difficult for even Facebook to know itself clearly.
I always look at the chart not as a manufacturer of what is, but a guide to what can be. Like a car's user manual gives tips for best performance and has a recommended maintenance schedule, a natal chart holds the clues for how a person, or even a company, can live its life to the fullest, by remaining true to itself. Facebook's Aquarius Sun reveals that not only does it need to continue to serve the needs of the individual rather than the status quo, but it also needs to remain true to walking its own path – which will often be off the beaten trail, as is sometimes typical and needful with Aquarius. A great example of this is when Facebook got big enough to start collecting serious offers to purchase it, Mark Zuckerberg, Facebook's creator, turned down the offers. In a 2007 interview with Time Magazine, Zuckerberg said:
"We're not really looking to sell the company. We're not looking to IPO anytime soon. It's just not the core focus of the company."
Why didn't he sell? Ideals? Or did he sense he could get more money? Who can say what the motivation was, but if it had anything to do with the reason he gave in the Time interview, it can certainly make that Aquarian Sun happy. Unfortunately, without a time of birth to narrow it down (a common problem with business and mundane charts) we cannot pin down the moon sign, nor the rising sign, and obviously no house placements are available. So my eye wanders next to the Jupiter, Venus, Pluto configuration.
Jupiter in Virgo illustrates that their best method for growth is a steady, humble, and accountable one, where it does not rely on anything but it's own willingness to work hard. Opposite Venus in Pisces, they will have to choose partners carefully, and would do well with an even balance of the visionaries (Pisces) and the pencil pushers (Virgo – sorry Virgo, but I love ya!) Oppositions, especially with Venus, are where we often find people outside of us to help us manage an imbalance inside of us. There is a need for balance between practical growth and the vision. This sounds pretty obvious; one could argue that its something every company needs, but its of particular importance in Facebook's chart, not to mention there's Pluto up there, one's potential unconscious agenda, having the potential to drive a wedge in the balance when not managed with integrity (and sometimes even then).
A house placement for Pluto would be greatly helpful, but it looks like difficulties involving the issue of partnership can reveal (and/or create) skeletons in the Facebook closet. The management of existing and potential partners then becomes a more significant issue (and potential source of landmines) than it already would be for any company. In the absence of house placements such as planets in the first house (the face of the company) or the 10th house (the reputation of the company) as well as the very important moon sign which would represent its customers, I would look to Venus primarily for insight on how best to manage public relations. Venus rules connections and Facebook, as a company and a product, is very much invested in connections, so it can be quite relevant here.
When interfacing with the public, again in the absence of other public relation chart clues, Venus in Pisces would indicate the necessity of maintaining the appearance of openness, non-aggression, and always a sense that it's not about a hierarchy of power as much as a collective, participatory effort. As all businesses tend to want to do, painting an optimistic picture of itself will be a good thing in some ways, but tricky. 'Less is more' might be a useful adage here, since overwhelming the public with 'hard core realism' can send a wave of paranoia and backlash, and with 400 million users,1 that's a wave big enough to drown anything. There's that tricky Neptunian/Piscean influence again; while there is such a thing as vision, optimism, and one's best intention, Venus in Pisces here has a vulnerability to going down the dark road of white-washing and manipulation of the 'spin